Finding solutions for brands
UNDERSTANDING POSITIONING STRATEGIES
If you’ve done a competitive analysis and find that your competition seems to be thriving as you strive to achieve your goals, it’s natural to focus on your product.
But in reality, there may be absolutely no difference in terms of product selection. What may be different, however, is how the competition presents their products to their potential customers, or how you are perceived by them.
how can a branding effort improve a business in a way that some may not immediately realize?
There are people that are impacted by how a brand acts, feels and who they hire to be in charge of that. It’s the operations. But what can they deliver? What can’t they deliver? What promises can they make? What promises shouldn’t they make?
It also impacts the customers. Not just the ones that love your product but the ones that might love it if they thought better of you, and the ones that left because they didn’t think they were getting what they wanted. Me-Connect can help you to improve your brand awareness.
Overall, the goal should be to take a step back, look at the brand from a 360° perspective and conceptualize our strategy where it belongs. You need an open and inquisitive mind to say, “I’m going to raise the hood here. I’m going to let everybody see what’s going on.”
Then take all that feedback and make the strategic changes that correspond to what you’re
going to do. But you have to be willing to jump in and know that this may change your business.